The show is a chance for visitors to try some of the newest and hottest sauces, salsas, and jams on the market today. “Here is a place where people can come and see if their taste buds are in line with what is new and inventive,” said Sammie Galloway, owner of G's Gourmet Food, based out of Elk Grove, California. As a five-year veteran vendor at the show, Galloway is well aware of what the event can do for his business. “We’ve been seeing about a 30 percent return of people who have been coming back from the year before,” he said. “We’ve had wonderful success.” Here.